Voice search is all about asking questions in real time, meaning the targeted terms in SEO are much more conversational. However, when using voice searches the search engine must do a great deal more work to acquire the relevant information that the consumer is searching for at that moment. This makes short choppy key words not so important anymore.

To optimise for voice search, ensure your content is designed to answer real queries rather than targeted to a specific keyword or set of keywords.

46% of all Google searches are location-based, meaning nearly half the searches are primed for local targeting and optimising. 34 percent of"near me" searches done via desktop and tablets lead to shop visits. Local optimisation brings your business to the attention of this audience that is probably to see you. It also associates you as a recognised company to the particular search phrase they are found for.

Also, confirm that your website is mobile friendly, as most of the local searches are done through a mobile device. expert seo in here as well, as many times people are searching for companies to see as they are moving.

You could have a truly responsive website on desktop computer, but when your cellular version is not user-friendly, you are seriously going to overlook. 52% of global online traffic comes from cellular users, and this number is only growing with the increasing adoption of smartphones to people's daily lives.

However, technology and how folks find information by using their mobile devices is getting so advanced that it is not sufficient to just have a cellular site. The interface has to be easy to read, grab people's attention and have the ability to answer their queries at least keep them entertained. You can check whether your website is fully optimized for cellular using Google's Mobile-Friendly Test.

Current internet users want to acquire information through online videos, either for academic purposes or for entertainment. This is especially true for millennials and younger audiences. That's why executing online video ought to be on the radar for most businesses. A quality video can attract many users if it is dynamic and doesn't put viewers to sleep.

To reach more people with your videos you need to optimise it for search users. The description and headline are prime real estate for appropriate keywords and phrases. This will make sure that the video creates maximum impact amongst the audience most likely to engage with that topic.

Human beings are visual creatures. In fact, according to MIT, 90 percent of information transmitted into the human brain is visual. Image search, or visual search, is a rising trend that has come with the rise of artificial intelligence (AI). Images are scanned by AI to understand the components, and showcase the relevant desired results.

So how can you optimise for visual search? Firstly, it is important to add descriptive alt-text to images such as relevant keywords to rank for the ideal content. It's also crucial that all image titles, alt tags, file names and image size are optimized to get a quicker website and for better context.

Informative and quality articles are the sole kind of content that can increase a website's popularity in 2020 and beyond. Online consumers are quick to detect and ignore web pages or blog articles that are too salesy.

Google, or any veritable search engine at that, aim to present relevant search results to users. That is why when you put content up to rank, they should also be satisfied that assists. That is why websites that try to answer users' questions better than anyone else ranks greater than the ones that do not.

Ideally, you must publish high-quality articles consistently so that your website will always stay active and fresh in the eyes of Google and its ranking algorithm. Google is also particular about the"live time" or the time users stay on a particular webpage. If you write useful content for people, this has a tendency to go up and so will your ranking.

Presently, Google is believed to be the best search engine available and they are constantly updating their platform to improve user experience. While it's unlikely that Google will lose its popularity, there are other search engines out there.

But platforms like Amazon (which aren't traditional search platforms) require you to reevaluate your content based on their own standards. Apart from Google, it is also important to consider parameters on search engines like YouTube, Facebook, DuckDuckGo, and Bing. Before posting content on your website, ensure that you can have a good rating on any platform that has search capabilities.

Conclusion

As you prepare your marketing plan for 2020, it's integral that you keep SEO as a cornerstone within it. With the changing dynamics of what SEO can do for your website, make sure you check off all those items:

1. Optimise for voice search as well as image search.
2. Location-based SEO is important to receive your immediate audience engaged.
3. User expertise is important, and a great way to concentrate on that would be to ensure mobile-first UX designs.
   
4. Image and video based content are key in this visual age we live in.
5. Make sure your content is useful, informative and engaging -- and print regularly. Also, optimise for search engines that are not Google.